Resetting my marketing mind

This article definitely reset my mind about "how to market something."

Aella is a high-paid sex worker who built her fortune on OnlyFans. However, she's also a first-rate intellect. Personally, I'm committed to being an innovator, and she definitely sees a valuable path to that. Follow your attention (and curiosity)--not the trends.

The default world is hard to see. It comes with implicit rules like “Nobody uses political messages to sell razors” or “use the platform you’re on to grow your platform.” Since a huge part of marketing is noticing what everyone else hasn’t thought of yet, you really have to deconstruct the walls around your thinking.

Thus, notice your attention, not just the things you like. “What you like” is shaped by society around you, it picks out what fashion is good and what opinions are fashionable. But your attention is truer, more innocent, and can often be a guiding star.