Adam Tinworth: The Challenge for Journalists Today

Adam is a Journalist and Journalism Professor. These words are from his post: https://onemanandhisblog.com/2025/10/report-and-connect-a-manifesto-for-the-survival-of-journalism-in-the-ai-age/

"The social platforms ate our lunch in the 2010s because they offered connection, and then let us pipe our content into the connection they’d let users build. Building a toolset for connection turned out to be more powerful than providing the information that fuels connection because it speaks to the more profound need in humanity, rather than an expression of that need.

What we now call “audience work” is really just a refocusing of journalism around what it always was: a service performed for a community. I sometime use this phrase in my training and lecturing work:

Journalism is not an abstract art, it is a service provided for communities of interest, to improve their lives.

We need to fully assimilate that fact, and stop worshipping news as an abstract value."